00429 2200169 4500001002100000008004100021035002000062245003100082100002300113250001100136260004100147084001900188082001000207650001400217990001400231990001400245INLIS000000000027791 eng  a0010-0417010272 aMarketing in a Competitive aRodgers, Leslie W. a2th ed aLondon :bAssociated Business,c1979 a658.8 Rod m -b a658.8 aPEMASARAN a098981212 a098881212