| Judul | Consumer Behavior : Buying Having, and Being, 13th Edition / Michael R. Solomo |
| Pengarang | Solomo, Michael R. |
| EDISI | 13 |
| Penerbitan | New Jersey, USA : Pearson Prentice Hall, 2020 |
| Deskripsi Fisik | 625 :ill |
| ISBN | 978-0135225691 |
| Subjek | CONSUMER BEHAVIOR CONSUMER ATTITUDES 0CONSUMER PSYCHOLOGY |
| Abstrak | In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://www.proquest.com/ebookcentral/docview/2284632287/7E57A3AFDDA5417EPQ/1?accountid=31533 |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 010321292 | 658.834 2 Sol c | Baca Online | Perpustakaan Pusat - Online Resources Ebook |
Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000159416 | ||
| 005 | 20250319091111 | ||
| 007 | ta | ||
| 008 | 250319################|##########|#|## | ||
| 020 | # | # | $a 978-0135225691 |
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| 084 | # | # | $a 658.834 2 Sol c |
| 100 | 0 | # | $a Solomo, Michael R. |
| 245 | 1 | # | $a Consumer Behavior : $b Buying Having, and Being, 13th Edition /$c Michael R. Solomo |
| 250 | # | # | $a 13 |
| 260 | # | # | $a New Jersey, USA :$b Pearson Prentice Hall,$c 2020 |
| 300 | # | # | $a 625 : $b ill |
| 520 | # | # | $a In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. |
| 650 | # | # | $a 0CONSUMER PSYCHOLOGY |
| 650 | # | # | $a CONSUMER ATTITUDES |
| 650 | # | # | $a CONSUMER BEHAVIOR |
| 856 | # | # | $a https://www.proquest.com/ebookcentral/docview/2284632287/7E57A3AFDDA5417EPQ/1?accountid=31533 |
| 990 | # | # | $a 010321292 |
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