| Judul | Brand Loyalty and Consumer Behavior : Generation Z in Central and Eastern Europe / Elwira Gross-Gniot; Maciej D?bski; Ewa Szkudlarek |
| Pengarang | Gross-Gniot, Elwira D?bski, Maciej Szkudlarek, Ewa |
| Penerbitan | London : Taylor & Francis, 2026 |
| Deskripsi Fisik | 198 :ill. |
| ISBN | 9781003674757 |
| Subjek | Behavioral Sciences |
| Catatan | How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen Z redefining market dynamics, it provides essential insights for academics and industry professionals seeking to understand and navigate this evolving landscape. Grounded in the Central and Eastern European (CEE) context, the book offers insights into regional market dynamics and consumer behaviors. Through theoretical analysis and empirical research, it explores the evolution of brand loyalty, tracing its shift from traditional approaches to the complexities of the digital age. Through an interdisciplinary approach, it bridges insights from marketing, consumer behavior, and digital advancements, offering comparative perspectives on brand strategies. Empirical research conducted in the CEE region further elucidat |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://doi.org/10.4324/9781003674757 Pages |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 016726192 | 150 Bra | Baca Online | Perpustakaan Pusat - Online Resources Ebook |
Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000168551 | ||
| 005 | 20260515065912 | ||
| 007 | ta | ||
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| 020 | # | # | $a 9781003674757 |
| 035 | # | # | $a 0010-0526000186 |
| 082 | # | # | $a 150 |
| 084 | # | # | $a 150 Bra |
| 245 | # | # | $a Brand Loyalty and Consumer Behavior : $b Generation Z in Central and Eastern Europe /$c Elwira Gross-Gniot; Maciej D?bski; Ewa Szkudlarek |
| 260 | # | # | $a London :$b Taylor & Francis,$c 2026 |
| 300 | # | # | $a 198 : $b ill. |
| 504 | # | # | $a How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen Z redefining market dynamics, it provides essential insights for academics and industry professionals seeking to understand and navigate this evolving landscape. Grounded in the Central and Eastern European (CEE) context, the book offers insights into regional market dynamics and consumer behaviors. Through theoretical analysis and empirical research, it explores the evolution of brand loyalty, tracing its shift from traditional approaches to the complexities of the digital age. Through an interdisciplinary approach, it bridges insights from marketing, consumer behavior, and digital advancements, offering comparative perspectives on brand strategies. Empirical research conducted in the CEE region further elucidates the specific patterns of brand loyalty among Gen Z consumers, supported by interviews from brand professionals that deepen the analysis of successful brand strategies. The book equips academics, marketing practitioners, and brand strategists with insights and actionable recommendations for fostering long-term consumer engagement in an increasingly competitive and digitalized marketplace. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management. |
| 650 | # | # | $a Behavioral Sciences |
| 700 | 0 | # | $a D?bski, Maciej |
| 700 | 1 | # | $a Gross-Gniot, Elwira |
| 700 | 0 | # | $a Szkudlarek, Ewa |
| 856 | # | # | $a https://doi.org/10.4324/9781003674757 Pages |
| 990 | # | # | $a 016726192 |
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