| Judul | Consumer Psychology : A Study Guide to Qualitative Research Methods / Paul M.W. Hackett |
| Pengarang | Hackett, Paul M.W. Jürgens, Uta Maria Schwarzenbach, Jessica B. |
| Penerbitan | Verlag Barbara Budrich : Verlag Barbara Budrich, 2016 |
| Deskripsi Fisik | 168 :ill. ;25 cm. |
| ISBN | 9783847408918 |
| Subjek | CONSUMER PSYCHOLOGY |
| Abstrak | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 038326192 | 658.834 2 Hac c | Dapat dipinjam | Perpustakaan Pusat - Online Resources Ebook |
Tersedia
pesan |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000168220 | ||
| 005 | 20260420110556 | ||
| 007 | ta | ||
| 008 | 260420################|##########|#|## | ||
| 020 | # | # | $a 9783847408918 |
| 035 | # | # | $a 0010-0426000369 |
| 082 | # | # | $a 658.834 2 |
| 084 | # | # | $a 658.834 2 Hac c |
| 100 | 0 | # | $a Hackett, Paul M.W. |
| 245 | 1 | # | $a Consumer Psychology : $b A Study Guide to Qualitative Research Methods /$c Paul M.W. Hackett |
| 260 | # | # | $a Verlag Barbara Budrich :$b Verlag Barbara Budrich,$c 2016 |
| 300 | # | # | $a 168 : $b ill. ; $c 25 cm. |
| 520 | # | # | $a This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
| 650 | # | # | $a CONSUMER PSYCHOLOGY |
| 700 | 0 | # | $a Jürgens, Uta Maria |
| 700 | 0 | # | $a Schwarzenbach, Jessica B. |
| 856 | # | # | $a https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf |
| 990 | # | # | $a 038326192 |
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